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define

Define the company and product

Translate evidence into a business model, price, brand, requirements, architecture, and measurable product direction.

10 live reports

Live reports in this stage

REPORT 10Live

Personas

Personas grounded in the real users you've actually talked to — not generic archetypes.

Price:29 one time

Time: 814 min

Output: Primary Persona

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REPORT 11Live

PRD

A build-ready Product Requirements Document — user stories, acceptance criteria, and scope.

Price:29 one time

Time: 1522 min

Output: Overview & Goals

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REPORT 12Live

UX Flow Document

A complete design blueprint: design system with exact values, page inventory, user flows, screen specs, and accessibility built in.

Price:29 one time

Time: 1525 min

Output: Design System Foundation

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REPORT 13Live

Business Analysis

A strategy-to-product audit with real unit economics: completeness score, margin analysis, risks, and an honest alignment verdict.

Price:29 one time

Time: 1020 min

Output: Executive Summary

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REPORT 14Live

Pricing

A pricing recommendation with live-verified competitor benchmarks: tiers, regional pricing, projections, and validation instruments.

Price:29 one time

Time: 1525 min

Output: Executive Summary

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REPORT 15Live

Branding

Brand guidelines that open with a real naming verification gate — then foundation, voice, visual direction, and application rules.

Price:29 one time

Time: 1525 min

Output: Naming Verification Gate

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REPORT 16Live

Architecture

A technical architecture plan matched to your team's stack.

Price:29 one time

Time: 1525 min

Output: System Context & Product Boundary

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REPORT 17Live

MVP Scope

A ruthless cut-line: what ships in v1, what waits for v2, and the reasoning behind every cut.

Price:29 one time

Time: 1020 min

Output: Customer, Problem & Learning Goal

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REPORT 18Live

Product Roadmap

A 2-4 quarter roadmap tied to your strategy, sequenced by risk and learning value.

Price:29 one time

Time: 1020 min

Output: Roadmap Objective & Planning Horizon

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REPORT 19Live

Metrics & KPI Framework

Your north-star metric, the KPI tree beneath it, and an analytics tracking plan.

Price:29 one time

Time: 1020 min

Output: Objectives & Decisions

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