define
Define the company and product
Translate evidence into a business model, price, brand, requirements, architecture, and measurable product direction.
10 live reports
Live reports in this stage
Personas
Personas grounded in the real users you've actually talked to — not generic archetypes.
Price: €29 one time
Time: 8–14 min
Output: Primary Persona
PRD
A build-ready Product Requirements Document — user stories, acceptance criteria, and scope.
Price: €29 one time
Time: 15–22 min
Output: Overview & Goals
UX Flow Document
A complete design blueprint: design system with exact values, page inventory, user flows, screen specs, and accessibility built in.
Price: €29 one time
Time: 15–25 min
Output: Design System Foundation
Business Analysis
A strategy-to-product audit with real unit economics: completeness score, margin analysis, risks, and an honest alignment verdict.
Price: €29 one time
Time: 10–20 min
Output: Executive Summary
Pricing
A pricing recommendation with live-verified competitor benchmarks: tiers, regional pricing, projections, and validation instruments.
Price: €29 one time
Time: 15–25 min
Output: Executive Summary
Branding
Brand guidelines that open with a real naming verification gate — then foundation, voice, visual direction, and application rules.
Price: €29 one time
Time: 15–25 min
Output: Naming Verification Gate
Architecture
A technical architecture plan matched to your team's stack.
Price: €29 one time
Time: 15–25 min
Output: System Context & Product Boundary
MVP Scope
A ruthless cut-line: what ships in v1, what waits for v2, and the reasoning behind every cut.
Price: €29 one time
Time: 10–20 min
Output: Customer, Problem & Learning Goal
Product Roadmap
A 2-4 quarter roadmap tied to your strategy, sequenced by risk and learning value.
Price: €29 one time
Time: 10–20 min
Output: Roadmap Objective & Planning Horizon
Metrics & KPI Framework
Your north-star metric, the KPI tree beneath it, and an analytics tracking plan.
Price: €29 one time
Time: 10–20 min
Output: Objectives & Decisions